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The 5 Best TikTok Practices for Growing Your Business or Personal Brand

June 9, 2020

TikTok is easily the only platform where you can have zero followers, post once and still get massive amounts of attention.

This makes it a treasure trove of possibilities when it comes to growing your business or building your personal brand.

Scroll below for the best tips on how to harness this mighty app’s power, as told by marketing platform Later’s resident TikTok expert Taylor Loren.

(via Unsplash)

1. Leverage Their User Base

TikTok now has over 800 million active users. That’s right on par with Instagram’s active user base which is just under 1 billion. It’s important to note that TikTok prioritizes entertainment and authenticity over commerce—a stark distinction from Instagram. Users are looking for creators who are passionate, inspired and funny. Participating in things like TikTok challengers are fun yet incredibly strategic ways to creatively increase brand awareness. It’ll help boost your account, get more users to check out your content and increase your potential of landing on many users’ “For You” pages.

2. Know What Sets the App Apart

Another major distinction between TikTok and Instagram is that it’s more about the content of the video rather than how pretty it looks. When users first open the app, they’re immediately taken to their “For You” page, an area with content specifically tailored to their interests based on previously watched and liked videos. Most of the content featured here is actually from people they don’t already follow, making it a valuable tool when it comes to building brand awareness. It’s super critical to make this distinction as it determines what kind of content you should focus on pushing out. There’s less pressure in terms of aesthetic, but unfiltered videos should be kept short, sweet and have a clever angle. 

3. Create Fun, Short and Eye-Catching Content

TikTok is overflowing with effects and editing features that are incredibly easy to use. Never underestimate the value of eye-catching text as it helps users understand what you’re doing, who you are and why they shouldn’t scroll past your video. Another essential tip is avoiding the right side and bottom of the screen when adding text since they’re covered by the share icon and caption. These may seem like simple things, but those are sometimes the most overlooked. Initiating TikTok duets are also a great way to engage with other popular accounts and the perfect way to step out of your comfort zone.

4. Switch to a FREE TikTok Pro Account

If you haven’t already, definitely consider upgrading to a TikTok Pro account. This will give you access to analytics tools that’ll help you gain a better understanding of how your content performs. Use these tools to assess what content you should focus on, find your audience and ask yourself what trends are relatable to your brand. And as we noted, it’s completely free!

5. Know How the Algorithm Works

Trust us when we tell you the discover page is your new BFF. It’s majorly helpful in uncovering the latest trends and hashtags that are used for optimal audience-targeting, aka getting on more users’ “For You” pages. Because your main goal is to be featured on as many as possible, it’s important to contribute the kind of content that other users are interacting with most.

Hone in on your niche from there and you’ll eventually find an audience that likes and shares the same types of videos as you. Using specific trending sounds, songs, effects or combos of these also aid you in gaining TikTok success. The platform truly rewards users who are making the most of their features and actively engaging on the platform, so it’s also an excellent idea to post frequently.

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