Lifestyle

The Five Most Devastating Brands Permanently Closing Due to Coronavirus

June 9, 2020

Many stores and businesses around the world have been deeply affected by the current pandemic. Some of them will make it while others simply can’t survive the devastation.

With a heavy heart, we’ve rounded up a few treasured gems we’re truly sorry to see go. Grab your tissues and keep scrolling.

(via Unsplash)

Pier 1 Imports

We’ve always admired Pier 1 for their charming seasonal decor and decorative centerpieces, so we were more than saddened to hear that they’ll be permanently closing their doors. The silver lining, however, is majorly inexpensive furniture deals. They’re currently accepting online orders and will begin blowout sales once stores can reopen for business. Now’s the time to pounce on that nightstand or coffee table you’ve always needed but haven’t found the extra cash to snag yet. 

Souplantation

‘Tis a dark day when you find out your all-time fave buffet is a goner. We would like to take a moment to properly mourn endless salad, soup, crispy bread sticks and, most importantly, mouth-watering pizza bread. It was fun while it lasted 😩.

Victoria’s Secret

As you probably already know, Victoria’s Secret has low-key been on the decline for a while now. The lingerie retailer recently announced that they’d be closing 250 of its U.S. and Canadian stores over the next several months to help strengthen their business. Luckily, you still have the option to buy online, but we’ll definitely miss their adorable giant pink dog in-store displays 🐶😔.

J.C.Penney

Another deep sigh for beloved department store J.C.Penney who’ll be axing 242 locations as part of the company’s bankruptcy. Although they won’t be completely liquidating their assets like Pier 1, we’re not sure what this means for the future of the company. Department stores have taken the biggest hit amidst the panic of coronavirus, but we’re hopeful that Penney’s will be able to rally and push through. Where else will we able to find affordable bedding, furniture and Sephora items all in one place!?

J.Crew

While J.Crew didn’t necessarily fit our SoCal style, we’re still bummed to hear the apparel provider filed for bankruptcy. It’s been a solid mainstay for as long as we can recall, and we really do appreciate the remarkably soft, rich and comfortable fabric of their pajamas, loungewear and sweaters. We’ll remain hopeful for an amazing summer sale to come through. 

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