Beauty Angelenos

West Hollywood Made Latest Stylish Statement with Grand Opening of Nasty Gal, Wildfox and More

November 25, 2014

From Melrose to Sunset, the streets of West Hollywood were bustling with many of the town’s top trendsetters on Thurs., Oct 20. With Kelly Osbourne at Alice + Olivia‘s La Cienega store opening dinner celebration and Charlize Theron and Dylan Penn at the grand opening of Nasty Gal‘s flagship retail store on Melrose, there was no shortage of excitement during this otherwise relatively quiet time of year in L.A.

I was on hand for some of the activity, which kicked off with a stop at Nasty Gal, where the popular online retailer feted the launch of its first real store, a bright-lit, spacious, 2,500-square foot boutique on Melrose, right by Red O. Guests sipped champagne while browsing through the shop’s array of pricey new and vintage clothing and accessories.

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Next, it was off to the Wildfox flagship store at Sunset Plaza, where the vintage-inspired feminine retailer, which just opened its doors, held its #BarbieLovesWildfox soiree. The multitiered boutique was an all-pink paradise for the Barbie Girl in each of its guests, including Kendall Jenner. Champagne was served upstairs as partygoers received manicures with funky decals and browsed the slew of girlie knitwear, pajamas and other cute pieces that are part of the line’s Resort 2014 collaboration.

The stairs at the shop led to an adorable outdoor area, complete with a DJ, festive pink balloons, a bar and – yes – even a sparkly fashion truck where guests could pick out an accessory, ranging from flowered to light-up headbands and retro-style sunglasses (I opted for a pair of the shades).

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The night needed a little kick of European culture, so before heading to the next event, my friend and I took a little (or should I say big) dinner break at Petit Trois, where we pretty much gave all of the items on the decadent French menu a try (what can I say? We were hungry!). After stuffing ourselves, we headed slightly east to the Hollywood Athletic Club, where fashion took on a different form from where I’d been earlier in the night. The venue hosted The Schlitz Bouts, an event that incorporated boxing, style and entertainment, with a 1920s theme. Cigar-rolling, boxing card stamping, classic jazz and oysters were all parts of the evening, as guests sported their snazziest ensembles of decades past.

The Schlitz Bouts - A Night Of Heritage Boxing, Style & Entertainment

Photo Credit: Jerod Harris / Getty Images

The Schlitz Bouts - A Night Of Heritage Boxing, Style & Entertainment

Photo Credit: Jerod Harris / Getty Images

The Schlitz Bouts - A Night Of Heritage Boxing, Style & Entertainment

Photo Credit: Jerod Harris / Getty Images

The Schlitz Bouts - A Night Of Heritage Boxing, Style & Entertainment

Photo Credit: Jerod Harris / Getty Images

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