Beauty Featured

Sole Society: Online Shoe Retailer Opens Doors to First Brick-and-Mortar Boutique with V.I.P. Celebration!

September 3, 2015

Photo credit: Donato Sardella/Getty Images for Sole Society

Sole Society took a huge step in the right direction!

The affordable, on-trend shoe and accessory brand, which launched in 2011, has branched out of just an online presence and launched its debut brick-and-mortar shop at Santa Monica Place, taking over SwimSpot’s space on the second floor.

Photo credit: Donato Sardella/Getty Images for Sole Society

Photo credit: Donato Sardella/Getty Images for Sole Society

Stocked with scarves, handbags, clutches, jewelry – and of course – their extensive signature footwear, the chic boutique is complete with fall-ready colors and styles.

The store opened its doors to the public yesterday, but hosted a V.I.P. preview event just one evening prior, featuring tray-passed bites, along with sounds by DJ Michelle Pesce.

SANTA MONICA, CA - SEPTEMBER 01: Handbags on display during the opening of Sole Society on September 1, 2015 in Santa Monica, California. (Photo by Donato Sardella/Getty Images for Sole Society)

Photo credit: Donato Sardella/Getty Images for Sole Society

Guests invited to the champagne-filled fete were asked to select the shoe of their choice from the website beforehand, and they were personally delivered in time to wear to the party. I opted for these beauties in black, while my good friend Sydne Summer (pictured) of the blog Sydne Style dressed up her denim look with strappy magenta heels.

Photo credit: Donato Sardella/Getty Images for Sole Society

Photo credit: Donato Sardella/Getty Images for Sole Society

The showering of goodies didn’t end there. Upon entry, guests received hand-painted, personalized clutches (mine has a dainty high heel on the front with my initials on the back), and we were sent on our way with adorably patterned scarves!

In case you missed Monday night’s grand affair, the celebratory festivities are extending to the public through all of this weekend, with music, refreshments, sweet treats and exclusive giveaways during store hours.

If you’re bound to the bubble of West Hollywood like me, you’ll find that this in one shop that makes the trek to Santa Monica worthwhile!

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