I can’t stress enough how much incredible music talent was at SXSW this year – but as is the case with so many festivals, the parties were just as worthy as the shows themselves.
Guests at some of these top-tier fetes (which took place in the middle of the day through the wee hours of the morning) were treated to specialty cocktails, luxury swag and beauty services. Read on to go inside some of the hottest happenings in Austin, Texas, over the weekend!
Nylon x The dFm Present Terrace at the W Austin
The Nylon party was everything you’d expect it to be: the perfect blend of music, arts and fashion. Zella Day was a highlight performer at the fete, which featured other live acts, including Holychild, Tove Styrke, Safia and darling Cody Simpson, who had pals singing along to his songs. V.I.P. guests covered themselves with removable Flash Tattoos and swooped up swag from SkullCandy, Gibson, Pax Labs, Inc. and Original Penguin.
Neon Gold Presents Neon Golden at Empire Control Room
Neon Gold‘s Neon Golden party had an insane music lineup. Featuring live performances by ASTR, The Knocks, Years & Years, MS MR, Marina & the Diamonds, Verite and Cathedrals (just to name a few), this bash was off the hook! In between catching the acts, guests got beautified with the help of PRIV, a straight-to-your-door beauty service, currently available L.A., NYC and London, which launched in Sept. 2014 with a chic fete in West Hollywood. In celebration of SXSW, the company (whose app is available on your iPhone) made its services permanently available in Austin and kicked things off with manicures and hairstyling at the Neon Golden party!
GQ x Jam in the Van Sessions Presented by Stillhouse Moonshine
Any event put on by GQ is bound to be a success, and such was indeed the case when the mag partnered up with Jam In the Van for SXSW. During the two-day shindig, guests were able to let their hair down in a relaxed environment, taking in the sounds of a slew of acts, including Plain White T’s, Surfer Blood, Cody Simpson, Zella Day, X Ambassadors and Jukebox the Ghost. They sipped on specialty cocktails by Stillhouse Moonshine whiskey and had a peek of what goes down in the world’s first solar-powered music discovery vehicle. PRIV (short for PRIVileged) was on hand yet again, for massages, his and hers manicures and man-bun styling galore!