At long last, the music portion of South by Southwest kicks off on Tuesday in Austin, Texas! It’s time for almost a week of showcasing up-and-coming musical talent, while throwing in a mix of oldies-but-goodies.
I am in awe of the lineup. For a huge old-school hip-hop/rap lover like myself, this is like a total dream come true. The list of throwback acts is seemingly endless, ranging from Dilated Peoples and Dipset, to Do or Die and Freeway, to Kurupt and Lil’ Flip, to … I can keep going and going (oh, heyyy, Twista, Mannie Fresh, Too $hort, Slim Thug, DJ Paul, Atmosphere, my buddy Kosha Dillz – ok you get the idea).
But that genre isn’t limited to just acts from the past. Newer-on-the-scene artists Mike WiLL Made-It, The Weeknd, G-Eazy, Bobby Brackins, Migos, Dej Loaf, Rae Sremmurd, Trinidad Jame$, Ty Dolla $ign, I Love Makonnen and Rich Homie Quan are just a handful of artsts who will also make appearances during the music portion of the conference and festival.
Hip-hop not your thing? Fair enough, there are hundreds of other artists from varying genres who will also be performing next week. Tons of pop/rock (Real Estate, Best Coast, Geographer, GRMLN, Future Islands, Milo Greene, Pompeya), tons of electronica of all types, including many of my ongoing favorites (ASTR, Kate Boy, Kaneholler, The Knocks, Odesza, Summer Heart, Mystery Skulls, George Maple, Amason, Avan Lava, Cazzette) and a slew of others.
After browsing through the entire SXSW music lineup, below is a playlist featuring 77 artists I recommend checking out next week. Who are you planning to see? Sound off in the comments! And click here for the entire schedule.