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Beauty Angelenos

4 Things Every Health-Conscious Consumer Will Wish They Experienced at Do Good. Be Green’s L.A. Convention

November 15, 2016

The vegan, health-conscious and eco-friendly community was in for a recent treat at the DO GOOD. BE GREEN convention inside Downtown L.A.’s The Collection.

From morning to late-afternoon, guests were treated to pampering, snacks, libations, product-testing and motivational panel discussions.

In case you missed the event (hosted by Katie Bogue Miller and Justine Lassoff, founders of Love Goodly‘s non-toxic, vegan subscription boxes), skyelyfe is here to round up its highlights!

Photo Credit: AVM Photography /Alvin Manuel

Photo Credit: AVM Photography /Alvin Manuel

1. Vendors Galore

This convention had rooms full of makeup, beauty and wellness vendors from all over the country. I had a blast chatting with Paige Padgett, celebrity makeup artist and author of The Green Beauty RulesI also learned a lot about Zen Yoga Straps, which are three-loop straps designed to help you stretch longer and more comfortably than traditional yoga straps. The Den Meditation was also on hand to talk about healing and easing the mind. You also had Hipsters for Sisters, an environmentally conscious hands-free handbag line with the sole purpose to “liberate women from their baggage.” Lippy Girl, Blissoma and Rawxies (which allowed guests to fill plastic bags with customized heapings of their healthy snacks) were also among the lengthy list of brands to come on board for the event and share their products.

Photo Credit: AVM Photography /Alvin Manuel

Photo Credit: AVM Photography /Alvin Manuel

2. Motivational Guest Speakers

It was truly inspiring listening to the journey these exceptional women speakers have taken to start their own company and build their own products or brand. From the two hosting ladies themselves, to model-activist Angela Lindvall, to My Beauty Bunny‘s Jen Mathews and Reformation clothing’s VP of design, the day was filled with more than a dozen successful, independent female panelists.

Photo Credit: AVM Photography /Alvin Manuel

Photo Credit: AVM Photography /Alvin Manuel

3. Pampering and Wellness

Not a finger was left without a dainty touch, having nail technicians from LVX polish and L.A.’s Can Can Parleur on hand to provide manicure services. I opted for an LVX mani, with the Crimson shade as my main, with a line of Oasis down the middle of each nail. In between manis, guests had the opportunity to take in a mini-yoga session, courtesy of YAS Fitness.

Photo Credit: AVM Photography /Alvin Manuel

Photo Credit: AVM Photography /Alvin Manuel

4. Gift Bags

Now let’s get to the obvious best part of the extravaganza: the hefty reusable gift bag chock full of approximately $150-worth of beauty and wellness goodies from each of the sponsors, along with the latest edition of the Love Goodly box. Needless to say, I left with my hands full!

Photo Credit: AVM Photography /Alvin Manuel

Photo Credit: AVM Photography /Alvin Manuel

Beauty Featured

Love Goodly: Your Latest Subscription Box Obsession (and Alicia Silverstone May Have Something to Do with It)!

March 16, 2016

Alicia Silverstone x Love Goodly-skyelyfeThe granola association is a no-go for these two cutting-edge, eco-friendly females!

Decades-long vegan Katie Bogue Miller and plant-based Justine Lassoff, both formerly of LovingEco, have a longterm professional investment in the eco-friendly space, and their latest chic brand development is sure to appeal to pretty much any woman, regardless of their level of environmental awareness.

Love Goodly, the Los Angeles-based ladies’ Birchbox-esque subscription box, features luxury, non-toxic, cruelty-free, full-sized beauty, nutritional and home
products for just $39.95 bi-monthly.

Launched in August 2015, the brand just collaborated with longtime vegan, PETA enthusiast and The Kind Life blogger/actress Alicia Silverstone (more on that below) for next month’s Earth Day-inspired box in celebration of the April 22 holiday.

LG-April-Box-Shoot-skyelyfeSkyelyfe recently took a tour of the Love Goodly headquarters in Downtown L.A. and chatted with the lovely ladies of the company they described to Forbes as a “Green Sephora.”

Kindly gifted with one of February’s Valentine’s Day-themed boxes, the assortment of high-end products (LVX high gloss nail polish, Purely Elizabeth muesli mix, May Yeung infinity bracelet, SkinnySkinny body soap and Cellar Door candle) went to immediate use. And the verdict? Two thumbs way up!

Read on to learn more about the hand-picked products, Silverstone’s involvement and what sets this box apart from other subscription boxes besides the environmentally friendly aspect.

Justine-Katie-Cofounders-outdoors-skyelyfeskyelyfe: I love this concept! Give me a general overview of these boxes and their products.

Katie Bogue Miller: We’ve been able to harness the relationships we’ve had with these brands for seven years, and we’ve kind of become experts in this space. At Love Goodly, we’re helping women discover brands that are better for you and better for the environment. Everything in each box and on our website is non-toxic, cruelty-free, vegan and we offer a mix of products. It’s a little heavy on the beauty and skincare just because we listen to our customers and that’s what they like. And then we offer a healthy snack or a candle and a stylish accessory like a bracelet or a necklace. We have two charity partners: Farm Sanctuary and Cure Cervical Cancer.

SL: I heard that Alicia Silverstone came on board for the April box. How exciting! How did that come to be?

KBM: As a longtime vegan, and recent vegan mom with a vegan toddler, I have been inspired by Alicia Silverstone and her Kind Life blog. She was a natural choice as guest curator for Love Goodly, as a health advocate and leader of the Kind Movement.

SL: Aside from the products being eco-friendly, what makes these subscription boxes different from all of the others?

KBM: Curation is the key for us, really. We try everything, use everything. Some other boxes are filled with a bunch of samples, but ours contain full-sized products, and we have a mix of products so it’s not just another beauty box.

Justine Lassoff: Also, the value sets us apart from others. Each box is worth more than $85, so you get a lot of value for what you’re getting in the box. But, as Katie said, a lot of the other companies just want to get samples in, so if you’re a company, you can just send free samples and so you get just a bunch of tiny products. None of them are really that great, so we took the other route. We carefully research each brand and make sure it’s a great brand. I think it’s just a better experience because you’re not just going to open a box and throw these away. Because of our past, we have a lot of connections to brands, so we do exclusives, too. You can’t find some of our products anywhere else.

KBM: Also, we have eleven values on our site. So, whether it’s gluten-free, cruelty-free, vegan – all of our products have many of those values in them. Also, a mission of Love Goodly is to get rid of that kind of granola stereotype. So all of our products are luxury, too. It’s an added perk that they are vegan or cruelty-free. We don’t even necessarily lead with vegan. It’s just this great box and there are these great standards behind the products.

JL: One of the values is give back to charity, so with a lot of the brands we carry, not only do we give a percentage back to charity, but a lot of the brands themselves give back to charity.