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Angelenos Featured

4 TikTokers to Follow If You Want a Glimpse Into Daily Life in L.A.

August 11, 2020

We’ve grown incredibly attached to TikTok during quarantine. Specifically, we’ve developed a close bond with some Los Angeles TikTokers.

Their content covers everything we love and loathe about the city we call home. From their personal adventures to the most scene-y L.A. destinations to the inside scoop on the people who live here, these local TikTokers do not hold back.

So, if you’ve ever wanted a real glimpse into L.A. life, the three TikTokers below are who you need to follow.

Girl getting her photo taken at a restaurant
via Unsplash

1. @itsmetinx

Tinx is the whole reason we even got the idea for this roundup, so we have to give a huge shoutout to her. As the self-proclaimed “oldest girl on TikTok” who lives in Los Angeles, she may be our favorite of all the TikTokers in our town. We love watching her daily trips to Erewhon and fancy dinners at the trendiest L.A. hotspots—all through her microvlogs, which we absolutely need more of. Tinx also dishes on the latest celebrity gossip in a way that’s refreshingly insightful. So follow her ASAP, because she’s about as real as it gets in L.A. (for better or worse!).

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masking for a friend

A post shared by Tinx (@itsmetinx) on

2. @blazedandglazed

Macy Eleni is here to be “your digital hype woman” through her L.A. TikToks. Though her encouraging words of wisdom aren’t specific to Angelenos, she offers other content that is. Other than pulling you out of a slump with her positivity, she also shares the best thrift store stores, finds, and more in the L.A. area. If you’re into thrifting at all, she’s the girl to follow. Your next vintage shopping experience will be the best one yet after you follow her tips.

3. @taliatalksalot

This is arguably one of the most accurate @’s out there. Talia talks a lot, it’s true, but it’s so worth it. She isn’t afraid to share her unbiased opinions about the most popular L.A. restaurants and roast some iconic L.A. Instagram spots. You don’t really know anything about The City of Angels until you hear Talia’s take on it. Her accuracy about the city’s locations (*cough* The Valley) will give you insight you didn’t know you needed. L.A. isn’t all it’s cracked up to be, but Talia could tell you that.

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Abroad has yet to change me

A post shared by Talia (@lichtagram) on

4. @misohungry

Whether you’re a self-proclaimed L.A. foodie or you just really like drooling over well-shot food videos, this is the account you need to follow. These TikToks will take your tastebuds (and eyes) on a digital journey everywhere from Echo Park (and all of the Eastside), to Koreatown, The Valley and even Long Beach and more. Misohungry provides the inside scoop on the best foodie deals, secret date spot ideas and truly the best visuals we’ve never seen when it comes to cuisine. She also doesn’t hold back when it comes to what she’s willing to try. One day it’s vegan, the next day it’s Korean BBQ. You just never know what you’ll get when you follow!

These aren’t the only TikTokers we’re obsessed with. Need some more to follow? We recommended checking out THESE TikTokers over 25 who are totally nailing the app!

Lifestyle Featured

The 5 Best TikTok Practices for Growing Your Business or Personal Brand

June 9, 2020

TikTok is easily the only platform where you can have zero followers, post once and still get massive amounts of attention.

This makes it a treasure trove of possibilities when it comes to growing your business or building your personal brand.

Scroll below for the best tips on how to harness this mighty app’s power, as told by marketing platform Later’s resident TikTok expert Taylor Loren.

(via Unsplash)

1. Leverage Their User Base

TikTok now has over 800 million active users. That’s right on par with Instagram’s active user base which is just under 1 billion. It’s important to note that TikTok prioritizes entertainment and authenticity over commerce—a stark distinction from Instagram. Users are looking for creators who are passionate, inspired and funny. Participating in things like TikTok challengers are fun yet incredibly strategic ways to creatively increase brand awareness. It’ll help boost your account, get more users to check out your content and increase your potential of landing on many users’ “For You” pages.

2. Know What Sets the App Apart

Another major distinction between TikTok and Instagram is that it’s more about the content of the video rather than how pretty it looks. When users first open the app, they’re immediately taken to their “For You” page, an area with content specifically tailored to their interests based on previously watched and liked videos. Most of the content featured here is actually from people they don’t already follow, making it a valuable tool when it comes to building brand awareness. It’s super critical to make this distinction as it determines what kind of content you should focus on pushing out. There’s less pressure in terms of aesthetic, but unfiltered videos should be kept short, sweet and have a clever angle. 

3. Create Fun, Short and Eye-Catching Content

TikTok is overflowing with effects and editing features that are incredibly easy to use. Never underestimate the value of eye-catching text as it helps users understand what you’re doing, who you are and why they shouldn’t scroll past your video. Another essential tip is avoiding the right side and bottom of the screen when adding text since they’re covered by the share icon and caption. These may seem like simple things, but those are sometimes the most overlooked. Initiating TikTok duets are also a great way to engage with other popular accounts and the perfect way to step out of your comfort zone.

4. Switch to a FREE TikTok Pro Account

If you haven’t already, definitely consider upgrading to a TikTok Pro account. This will give you access to analytics tools that’ll help you gain a better understanding of how your content performs. Use these tools to assess what content you should focus on, find your audience and ask yourself what trends are relatable to your brand. And as we noted, it’s completely free!

5. Know How the Algorithm Works

Trust us when we tell you the discover page is your new BFF. It’s majorly helpful in uncovering the latest trends and hashtags that are used for optimal audience-targeting, aka getting on more users’ “For You” pages. Because your main goal is to be featured on as many as possible, it’s important to contribute the kind of content that other users are interacting with most.

Hone in on your niche from there and you’ll eventually find an audience that likes and shares the same types of videos as you. Using specific trending sounds, songs, effects or combos of these also aid you in gaining TikTok success. The platform truly rewards users who are making the most of their features and actively engaging on the platform, so it’s also an excellent idea to post frequently.

Beauty Angelenos

(PHOTOS) We Are Fitness: L.A. Convention Brings Influencers & Brand Ambassadors Together for Fun Night with Healthy Purpose!

December 8, 2015

we_are_fitness_balance_skyelyfeWe Are Fitness reminds people that maintaining a healthy lifestyle can be a lot of fun!

Last week’s convention included a who’s who of digital influencers, along with top activewear and health brand ambassadors, who made an overall powerful statement about the importance of taking care of your body.

Co-coordinated by Honestly Jamie blogger Jamie Stone, the four-hour event (formerly called FITfluence, if you recall from when I attended last year) took place at L.A.’s SmogShoppe, and gave the small selection of invited guests a chance to connect with some of their favorite companies and familiar online faces, while also learning about new brands and trying out their products (who wouldn’t want to hit the gym after scoring a pair of hot new leggings?).

we_are_fitness_muscles_skyelyfeWhen guests weren’t taking in upbeat sounds by Lauren FitDJ, browsing the vendor tables (more on that later) or swinging by one of two 50 Bleu Ultra Premium Vodka-hosted bars (yes, even fitness fanatics need their occasional cocktail), they were listening in on the Q+A panels with a handful of cyber sensations: Casey Ho of Blogilates, Michael Morelli of Hit Max, Keaira Lashae of If You Can Move, body-building YouTuber Brendan Meyers, Caitlin Turner of @gypsetgoddess‘ Instagram, Natalie Jill of NatalieJillFitness, P90X founder Tony Horton, popular Snapchatting surfer Danny Berk and the ultimate body-building YouTuber Rich Piana.

we_are_fitness_bonneo_skyelyfeLike last year, vendors gave attendees a chance to try (and sometimes walk away with) some of the best new products in the business.

Bonne O sparking beverage system reps were on hand to give guests samples of carbonated vodka-fruit drinks that were made with just a quick click on these handy little machines. The Neutrogena table was impossible to go unnoticed, as the brand’s rep creatively dressed to coincide exactly with the colors of the the products (CoolDry Sport sunscreen) she was sharing with guests. And for everyone’s multivitamin-dosing needs, Smarty Pants folks were present to provide endless samples of what I consider the most delicious gummy health bites you can imagine (these are too tasty to possibly be real vitamins, right?!). As delicious as they are, they can’t satisfy one’s appetite, so that’s what My Fit Foods was there to do, providing their pre-made gumbo and ground turkey dishes for people to nibble on as their made their way through the venue.

we_are_fitness_teeki_skyelyfeTeeki had their newest styles of leggings on display, and a few VIPs (me included) snagged a pair on their way out! Speaking of leggings, Liquido also participated by providing all guests with a special new pair in their stuffed gift bags at the end of the night. The generous selection of swag also included a headband from Manduka, a Murad clarifying face mask tube, a box of Organic India Tulsi teabags, Vega One nutritional shake powder packets, Bai antioxidant juices, all-natural, vegan, cucumber-lime-scented hand soap from Stop the Water While Using Me, a certificate for a free waxing service from Miss Wax Los Angeles (who were giving people eyebrow waxes during the event) and a certificate for a free pair of espadrilles from Otz . And as if all that wasn’t enough, guests also left with a separate bag filled entirely with treats from Quest Nutrition.

Thanks again, We Are Fitness! Another successful event for the books!

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