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What the Heck Is the Brow Lamination Trend That’s All Over Social Media? An Expert Explains

December 14, 2020

If beauty trends pop up your Instagram Discover page or TikTok FYP, there’s no doubt you’ve stumbled upon videos or images of shiny, slicked-up brows. As the result of a process known as brow lamination, these otherwise unruly brows stay in place, thanks to a noninvasive microblading alternative.

@paigeywillett

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♬ Supalonely (feat. Gus Dapperton) – BENEE

Brow lamination first drew mainstream attention in 2019, but it wasn’t until the pandemic that it really took off. With consumers on their phones nonstop and more open to going about things the DIY way, more innovative trends are popping up everywhere. Even so, all the visuals in the world still had me confused.

Prior to becoming informed, the only thing I associated with lamination was grade school. Here to teach me a thing or two was Kenna Murray, National Lash Stylist Trainer at Amazing Lash Studio. The company initially known for lash extensions—with L.A. locations in Sherman Oaks and Marina del Rey—recently launched its own line of brow products and services known as Raise Some Brows. Brow lamination services are part of their new launch.

Keep reading for Kenna’s explanation of everything you need to know about brow lamination.

skyelyfe: What is brow lamination, and how does it work?

Kenna Murray: Brow lamination straightens and smoothes fine or thinning brows, giving you a thicker and texturized look you’ll love. The Amazing Lash Studio brow lamination service is a three-step process, starting with a lifting cream that moves the brow hairs into a desired position. Next, we apply a neutralizing cream to hold the brows in their shape. And finally, the last step is applying a keratin hydration to combat any potential dryness.

The overall service normally takes 45 minutes. At the end of the service, licensed stylists provide guests with a brow trim for perfectly shaped brows that can last up to six weeks. Pricing varies.

SL: Is it for everyone? What brow type will see the most success from this service?

KM: Unlike other brow services, lamination is truly for everyone. It’s a versatile service, so you can customize how you’d like your brows to look. Some like the glam of a full-brow-brushed-upwards look, while some opt for the tail of their brows to flow with their natural hair growth.

SL: Once you get your brows laminated, what’s the best way to care for them until your next service?

KM: Typically, brow lamination will last about six weeks. Our brow hair sheds like all other hair; therefore, it depends on how quickly or slowly your brow hair goes through its shedding cycle. In order to get six weeks of beautiful brows, we recommend not getting your brows wet for at least 24 hours after your lamination and avoid applying makeup to the brows or the area around the brows. We also recommend not working out for 24 – 48 hours to avoid sweat coming into contact with your brows. Also, it’s best to avoid products that include retinols or acids for about 72 hours after lamination. After that time period, you can go back to treating them as normal.

In addition to the new brow lamination, waxing and tinting services, Amazing Lash Studio just launched its new Raise Some Brows retail products, which are available at participating locations. After a brow lamination, I recommend using the brand’s Precise Brow Pencil. This two-sided wonder has a pencil on one end to draw in hairs, and a spoolie on the other end to blend and primp your brows. Also, to enhance your overall eye look you can use our Eyebrow Pomade for a flawless and long-lasting look. 

SL: Is this something you can do at home? And if so, is it risky in any way?

KM: Brow lamination isn’t something I recommend doing at home. Laminating your brows requires the application of different types of chemicals that if not done correctly can have a negative implication to your skin and eyebrows. At Amazing Lash Studio locations, stylists are licensed and trained to perform this service for you. Now more than ever, I think we all agree we could use more self-love and self-care.

For more on social media beauty trends, click HERE for the five best and worst affordable skincare brands, according to TikTok!

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